Most good ideas die waiting to be evaluated
Every product company has a list of concepts it has discussed and parked. Not because they were bad — because nobody could answer the two questions that unlock a budget: can this actually be built, and what will it cost per unit?
Answering those questions properly needs engineers in disciplines you may not have in the building. Optics, electronics, firmware, injection tooling, the regulatory path for an active device. So the idea sits, and eventually someone else ships it.
A full development program is the wrong instrument here. It costs six figures and takes a year, and it asks you to commit before anyone knows whether there is anything to commit to.
